8/3/2023 0 Comments Recent google map searchesLikewise, customers who perform Google Maps searches are also on the buyer’s journey. These customers are moving through the sales funnel–and they’re often doing it on their own, without connecting directly with your business. Now, they want to do more research on the company or solution they’re considering, making sure that the solution continues to fit their needs. To do more research.Ĭustomers have identified their problem and decided that they need to do something about it. They’ve realized that they have a need, but they haven’t yet discovered exactly what it is or how they want to handle their problem. These customers are often still in the earlier stages of the buyer’s journey. Likewise, a customer who has recently started a new exercise routine might turn to Google to answer questions about the best shoes for that type of exercise. If it’s something that the customer can quickly fix without help, or if a professional is needed to repair the product. For example, a customer who is dealing with an appliance problem might do a quick Google search to determine if the problem is common. Many of them out of a desire to answer key questions. To solve a problem.Īn average person conducts 3-4 searches a day on Google. As customers move from these earliest stages of the buyer’s journey to the later stages, they’ll be more likely to remember and trust your business. When you answer those customer questions, you help build brand awareness and trust. As part of your marketing strategy, consider the value of building trust within your industry. As a result, they can easily perform a quick search to answer a question. Today’s consumers hold access to most of the world’s information in the palm of their hands. Customers turn to Google for a variety of purposes: To answer a question or check a fact. The Buyer’s Journey in SearchĬustomers who are performing standard Google searches are often in the earlier stages of the buyer’s journey. Instead, they’re looking for a company that comes up quickly, that fits the right keywords, and that has clear positive reviews right there on their Google My Business listing, rather than reviews that they have to work hard to find. They may not have time–or the desire–to go through pages of results looking for relevant content or checking out reviews. In general, when customers make a Google Maps search, you can assume they are looking for fast results. Since 90% of customers admit that ads, including Google’s recommended pages, influence their buying behavior, it follows that customers in a hurry to make a decision about a specific purchase or to find a specific type of business will be more likely to choose businesses clearly recommended by that Google Maps search. Likewise, a customer searching for restaurants on a Google Maps index may be looking for a place to eat immediately–or a place to take someone on a special outing within the foreseeable future–rather than just generally browsing. This could be a good indication that a customer is in the middle of a plumbing emergency and needs to find a reputable, trustworthy plumber quickly. When customers turn to a Google Maps search, it’s often because they want immediate results. Google Maps Searches and Customer Immediacy When you understand the difference in user intent between Google searches and Google Map searches, you can create a more effective marketing strategy that strengthens lead conversion, rather than feeling as though you’re taking a shot in the dark and hoping for the best. The type of search they perform can help you better understand exactly what the searcher is looking for and deliver the content that is most important. When a potential customer turns to Google, their intent matters.
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